Digitally transforming the Middle East’s biggest French banking company’s product portfolio and brand identity
Product design . Branding
Introduction
Enfin.digital, a digital transformation agency, undertook a major project to transform the product portfolio and brand identity of the biggest French insurance banking company. The project aimed to make the company more competitive in the digital age by enhancing its online presence and customer experience.
Challenges
The insurance banking industry in France is fiercely competitive, with numerous players competing for market dominance. Despite being a long-standing participant in the industry, our client had fallen behind
the times. Its product portfolio was outdated, and its brand identity failed to align with the digital age. The digital transformation project encountered various obstacles, such as resistance to change from
the company’s leadership and employees, unclear project scope
and objectives, and a restricted budget and resources.
Solution
Enfin.digital designed a comprehensive digital transformation strategy that included a complete renovation of the company’s product portfolio and brand identity. The strategy aimed to leverage technology to
create a seamless customer experience and enhance the company’s
online presence.
Implementation
Enfin.digital started by conducting a thorough analysis of the company’s existing product portfolio and brand identity. Based on this analysis, the agency developed a roadmap for the transformation project, which included the following steps:
- Design thinking workshop
- Product portfolio transformation
- Brand identity transformation
- Technology implementation
01
Design thinking workshop
Enfin.digital conducted a design thinking workshop to identify
the pain points of the company’s customers and employees.
The workshop helped the agency gain insights into the customer
journey and understand the company’s internal processes.
02
Product portfolio transformation
Enfin.digital transformed the company’s product portfolio by introducing new products and retiring outdated ones. The agency also introduced a self-service platform that allowed customers to purchase and manage their policies online.
03
Brand identity transformation
Enfin.digital transformed the company’s brand identity by creating a new logo, website, and marketing materials. The new brand identity was aligned with the digital age and conveyed the company’s commitment to innovation and customer-centricity.
04
Technology implementation
Enfin.digital implemented new technologies to enhance the customer experience, such as chatbots, personalized recommendations, and a mobile app. The agency also integrated the company’s back end
systems to create a seamless omnichannel experience.
Outcome
The digital transformation project led to significant improvements in
the company’s business performance and customer satisfaction.
The following were some of the key results:
- Increased online sales by 50%
- Reduced customer complaints by 30%
- Increased employee productivity by 20%
- Improved customer satisfaction scores by 25%
Conclusion
Enfin.digital’s digital transformation project successfully transformed the biggest French insurance banking company’s product portfolio
and brand identity. The project’s success was due to a comprehensive strategy, effective implementation, and a focus on customer-centricity. The project demonstrates the importance of digital transformation in staying competitive in today’s digital age.
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